Key Responsibilities:

• Lead and manage the performance creative design function.
• Create high-quality creatives for Meta, Google, YouTube, marketplaces, and other digital platforms.
• Develop static creatives, banners, carousels, GIFs, and other digital assets.
• Work closely with the Performance Marketing, Brand, and Content teams to understand campaign objectives.
• Translate performance insights into creative concepts that improve CTR, CVR, ROAS, and overall campaign performance.
• Develop multiple creative variations and A/B testing concepts.
• Identify creative trends and continuously experiment with new formats and visual styles.
• Review and improve creatives based on campaign performance and consumer insights.
• Manage and mentor graphic designers and ensure timely delivery of creatives.
• Maintain consistency with brand guidelines while creating performance-led content.
• Coordinate with external designers/agencies whenever required.

Requirements:

• 5+ years of experience in graphic design, performance marketing creatives, or digital design.
• Strong experience in D2C, e-commerce, beauty, FMCG, or consumer brands preferred.
• Strong understanding of performance marketing and what makes a creative convert.
• Excellent knowledge of Adobe Photoshop, Illustrator, After Effects, Figma, or similar tool