Designation: Offline Sales Leader

Location: Andheri East, Mumbai, Maharashtra

Employment Type: Full-time

About Foxtale

Foxtale is one of India's fastest-growing D2C skincare brands, focused on creating science-backed, efficacy-driven skincare and personal care products tailored to Indian skin concerns and climate conditions. Founded in 2021 and headquartered in Mumbai, India, we are committed to high growth and innovation in the beauty and personal care space.

Role Overview

We are looking for a visionary, senior-level Offline Sales Leader to lead and scale our entire offline business unit, reporting directly to the VP - Offline. In this leadership role, you will define the overarching channel strategy, drive nationwide retail expansion across General Trade (GT) and modern trade, manage P&L performance, and build high-performing sales operations. You will act as a key business driver, optimizing trade investments, distributor networks, and retail execution to accelerate Foxtale's omnichannel growth.

Key Responsibilities:

• P&L Management & Revenue Strategy: Take complete ownership of the offline business P&L, driving top-line revenue growth, gross margins, and trade spend efficiency across all retail channels.

• Channel & Retail Expansion: Spearhead national retail expansion strategies, identifying geographic white spaces, high-potential clusters, and scaling numeric and weighted distribution across GT and modern trade.

• Distributor Network Governance: Establish robust governance frameworks for distributor (DB) health, stock norms, replenishment cycles, DMS accuracy, and collections discipline.

• Trade Marketing & Visibility: Oversee large-scale trade marketing activations, POP visibility, CDU placements, and in-store branding to maximize brand recall and retail offtake.

• Team Leadership & Organizational Scaling: Build, mentor, and lead the offline sales and field operations team, establishing high-performance benchmarks and structured review mechanisms.

Ideal Candidate Background:

• Education: MBA / Postgraduate degree from a top-tier institution in Business, Sales, Marketing, or a related field.

• Experience: 6–10 years of progressive sales leadership experience managing offline, GT, and retail channels within high-growth FMCG, consumer goods, or beauty/personal care brands.

• Strategic & Financial Acumen: Deep expertise in offline P&L management, trade spend optimization, sales analytics, and go-to-market execution at scale.

• Leadership & Influence: Proven track record of building and managing large sales teams, negotiating with key national distributors, and driving aggressive retail expansion.