Foxtale is a fast-growing beauty and personal care brand reimagining skincare for the modern Indian consumer. We are looking for an Assistant Manager - Performance Marketing with strong analytical skills, hands-on experience in ad platforms, and a solid understanding of performance marketing metrics to drive measurable business results. The ideal candidate will be data-driven, detail-oriented, and capable of managing campaigns across leading e-commerce and quick-commerce platforms.

Key Responsibilities:

Campaign Management: Execute and optimize paid ad campaigns across marketplaces including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa.

Budget Optimization: Manage campaign budgets, keyword bidding, and targeting to meet platform-specific KPIs (ROAS, CTR, CVR).

SKU-Level Planning: Allocate SKU-level budgets to maximize sales and visibility of key products.

Performance Tracking: Monitor daily campaign metrics - spend, impressions, clicks, conversions, and sales - to ensure optimal performance.

Data Analysis: Analyze performance at product and keyword levels to identify trends, insights, and optimization opportunities.

Share & Rank Monitoring: Track organic vs. paid share, ad rank, and share of voice to guide decision-making.

Keyword Strategy: Collaborate with category and brand teams to develop branded, generic, and competitor keyword strategies and ensure strong campaign structures.

Monthly Planning: Align monthly ad spends with promotional calendars, new launches, and peak sales periods.

Creative Coordination: Work closely with design and brand teams to ensure correct creatives and ad formats are deployed.

Experimentation: Test new ad formats, targeting options, and features to enhance campaign efficiency and scalability.

Reporting: Maintain daily, weekly, and monthly reports and share actionable insights to drive continuous improvement.



Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

1–2 years of experience in performance marketing, e-commerce advertising, or marketplace marketing.

Hands-on experience with one or more ad platforms: Blinkit Ads, Amazon Ads, Flipkart Ads, Swiggy Ads, Zepto Ads, etc.

Proficiency in Excel/Google Sheets (pivot tables, formulas, data analysis).

Strong understanding of key performance metrics — CTR, CVR, ROAS, TACoS.

Analytical mindset with strong attention to detail and the ability to handle large datasets.

Excellent communication and collaboration skills with cross-functional teams.